If you are familiar with how Google works, you may be familiar with ranking and all. For the uninitiated, Google employs Google Adwords.
Google Adwords is a paid advertising service of Google. Google Adwords allow you to be at the top of the search engine results page. Pretty nifty tool if you think about it actually.
But for those relying on organic search results, could Google Adwords be something to worry about? Is this the end of your hard work? Will you just give up, give in, and let Google Adwords takeover?
When you look at it, Google Adwords is not exactly the enemy. It’s actually a tool that could help your business, that is, if you use it wisely. But it is not also wise to totally depend on Google Adwords for your ranking.
So how to deal with this situation? Here’s why you shouldn’t worry about Google Adwords. Let’s get into the details.
Quality of User Experience – To lead organically in ranking you have to have a quality website. To lead, you must have a functional, easy to use, and fast loading page. On top of that, you must have content that is of value to your customers and prospective clients.
It actually encourages a business to really make the website not just beautiful aesthetically but also functional and valuable to the clients.
Customer Trust – For those frequent Google users, eventually they will find out which are ads and which are organic. And related to the discussion above, since the contents are original, of good resource, your website will be deemed trustworthy and with good reputation. Customers would most likely repeatedly flock and refer to a website which is totally useful to them. A website they could trust.
Longevity – Since you’ve worked hard on developing the content, it’s there to stay. If you have created a valuable resource, users would be referring to it quite often. Even without promotion, the content will still be there on the website, for the current and incoming clients’ perusal.
Cost Effectivity – Since you are not counting on paid advertisements to raise you ranking, expect that your cost is lower. Relying on Google Adwords for your ranking is not sustainable if you do not have the budget for it. Your ranking will only go as far as where your budget can go.
As you can see there are many reasons why Google Adwords won’t replace organic search. And this is not saying that you shouldn’t advertise also. Google Adwords has its own perks like, fast results and reaching your target market faster. It delivers result in faster time.
This is not also saying that raising your ranking the organic way is all advantageous. It is a process and will not raise big time results overnight. It will take time to develop the content and to raise its reputation and trustworthiness.
Google Adwords can help you in your marketing promotion but it’s better if you also know how to rank organically. Both methods have their advantages and disadvantages.
It’s up to you how to use the advantages in your marketing campaign. If you have a short campaign that you might want immediate attention to, you can employ Google Adwords. But if you want long term effects, you want to rank and be known for a long time, you may want to build your website and develop it for that.
So do not be worried about Google Adwords, it won’t replace organic searches. Both methods have their own benefits and these could be used to address your marketing strategies.