Best Behavioral Economics Books

Drive: The Surprising Truth About What Motivates Us

Drive: The Surprising Truth About What Motivates Us

Drive by Daniel H. Pink. A book explaining what drives us in creating new things and pointing our different motivations.

Fooled by Randomness: The Hidden Role of Chance in Life and in the Market

Fooled by Randomness: The Hidden Role of Chance in Life and in the Market

Fooled by Randomness: The Hidden roles of chance in life and in the markets by Nassim Nicholas Taleb. The Book talks about the probability how the minds work and why we are so easily fooled by randomness.

Hooked: How to Build Habit-Forming Products

Hooked: How to Build Habit-Forming Products

Hooked: How To Built Habit Forming Products by Nir Eyal. A book explaining why there are so many succesful products and the reason why poeple are hooked.

Nudge: Improving Decisions About Health, Wealth, and Happiness

Nudge: Improving Decisions About Health, Wealth, and Happiness

Nudge: Improving Decisions about Health, Wealth, and Happiness by Richard H. Thaler. The Author explains why people made mistake on their life choices.

Predictably Irrational: The Hidden Forces That Shape Our Decisions

Predictably Irrational: The Hidden Forces That Shape Our Decisions

Predictably Irrational: The Hidden Forces That Shapes Our Decisions by Dan Ariely. A Psychology book about decision making and how emotions affect our choices.

Thinking, Fast and Slow

Thinking, Fast and Slow

Thinking Fast and Sloy by Daniel Kahneman. A book about the study of one's mind and how people make decisions.

Influence: The Psychology of Persuasion

Influence: The Psychology of Persuasion

Influence by Robert B. Cialdini. Understanding why people's decisions are influenced by others.