Not all people find blog writing as an easy task. Although most people find it easy because it is just about writing an opinion about a chosen topic in a niche, some still find it daunting.
Of course, if you’re not a trained writer or if you don’t have a degree or formal study in writing, it can be an intimidating task.
Forming sentences using words and giving it emotion and significance through structure and aesthetics are no joke.
Some trained writers still find blog writing difficult. They don’t fear the process of writing, of course, but what intimidates them is getting attention, having loyal followers, and regular commenters.
Undoubtedly, those things above are the most difficult stage of blogging. If you’re a good writer and you’re an expert of what you are writing, the task of writing itself won’t concern you big time.
The real deal here is, like what I’ve said, attracting other people to read your post. As expert bloggers always say on their blog posts, having no initial readers is part of every blogger’s life. However, it is the blog writer’s responsibility to gain his first set of readers.
Okay. We all know that the real answer here is adhering to SEO rules, putting and using proper keywords in your blog posts, building links, writing original content, etcetera.
Knowing and doing all the required SEO techniques will be useless if the blog post itself has no power, or if it has no qualities that will make it perusable and attractive to your target audience.
Therefore, gaining following and readership depends on the writer’s hand. Technically speaking, SEO is the method and process of attracting links, readers and hits on your post, and the writing itself will keep these things on your site.
Know what you want to write about
Do not be an aimless blogger. Well, if you’re just a regular blogger on Tumblr, you can be one. But if you want to be a serious Web writer with a great following, you should decide on what to write, and what you want to tackle for the rest of your blogging career.
If you want to write about arts then focus on arts, if you aim to be a literary blogger, then write only about literary stuff, and don’t put anything non-lit or trashy on it.
If the writer knows what he wants to write, then he knows his target audience too. Be sure to write about the things you know and love. The love and knowledge for your topic and niche will keep you writing.
Focus on your niche
Now that you know what you want to write about, and then you have to spend time focusing on it, giving a considerable amount of time on knowing its basics and technicalities.
If you want to write about music, knowing a few things about the ‘recent pop industry’ won’t help you to get wider attention. A music writer should know everything about music—from the history and to the practical details of it.
Reviewing John Legend’s work without understanding his roots—jazz, soul, R n’ B, Gospel, and Pop—will just limit you as a writer, and you’ll end up saying the same words over and over again since you have a puny knowledge of what you are saying.
Also, having a vast understanding of your niche will serve as your defense and offense from your cruel and overly technical commenters.
Don’t be just a writer, be involved
A blog writer shouldn’t be just a passive writer, or those who are just writing without being involved in what they’re talking about. If you’re a music writer, you should buy albums, watch gigs, and even interview artists.
If you’re a tech blogger, then try different gadgets or get opinions from other people. Being involved in your writing makes your blog believable, and being believable makes your entire blog attractive to all online readers.
If you want to be a food writer, then be a foodie—you have to learn how to cook and bake.
If you want to be a rock n’ roll spot on the Web, then knowing The Beatles and Dylan isn’t enough—you have to immerse yourself in the entire concept of rock roll of music.
Well, I am not saying that you have to do sex, drugs and rock and roll to write beautiful things about it—just be involved in the music.
Writing regularly doesn’t mean writing every day; it means writing constantly. Writing occasionally, or writing only when your mood hits you, is like giving feeble importance to your readers.
Have a writing schedule. It can be daily, thrice a week, or weekly. Having a writing schedule is being like an exciting TV show—your audience knows when to catch you.
Put some excitement
Aside from holding blog contests and promos, putting some excitement on your blog brings spice to your blog. Interviewing famous people in your niche, having a recorded interview with him will be a plus.
Or, giving away concert tickets and free books can transform your blog into a one-stop-spot of your niche. Surprise your readers, be creative.
Some blog writers love mentioning their readers on their post; some enjoy sharing stories about their readers.
It is undoubtedly effective.
I’ve seen their commenters waiting for their names to be mentioned on the post, a thing that increases the readership and comments on the blog.
Also, if you have already gained some followings, meeting them, holding gathering and meet-ups can improve and boost your blog market.