Why Do You Need SEO In Marketing Your Website?

Search Engine Optimization. When I first heard this absurd word combination, I burst into laughter. Frankly speaking, to me, it sounded like a third class sci-fi movie or a dull dystopian novel title.

I imagined Jason Statham in a Japanese-inspired titanium ammo firing millions of bullets from a hologram sawn-off shotgun to Chuck Norris, who was reading an Archie comic book without even noticing the bullets bouncing off his body.

Well, honestly, my intro bodes nothing to my title and to what I am about to say; I just want you to prepare yourself, stretch and wait.

The Real Intro

Most of my clients thought of Search Engine Optimization as a magical process that requires no waiting and hard work.

Upon hearing the word, they thought of imaginary software that lets websites increase in search engine points that send them to search engines’ first page.

Some thought of it as a token, as if SEO firms are converting their down payment into a gold coin that is needed to gain positions and rankings on search engines.

Some imagined SEO as a physical machine (like a computer or any appliance) that boosts their websites’ power to dominate Google, Yahoo! And Bing.

These things may be funny, but they are undeniably true. I thought of SEO as a Canadian military robot name when I first heard about it, and yes, that is where I got my lousy intro.

Search engine optimization is a system and a process

SEO is a system, for it is comprised of different methods such as keyword research, content and article writing, submissions, and most importantly, link and network building.

However, as time passes by, like any other processes, SEO expands and changes as well.

With the inception of social media, with the improvement of search engines, and also with the newfangled techniques discovered in an expanding SEO industry, things like social media optimization, local listing, online reputation management, and others have become a secondary addition to the once simple structure of SEO.

It is a system, because it won’t work with just one method alone, and on the other hand a process, for every method is a part of a progression, like a connected chain of events and structure to complete one entity, or to achieve a result.

Beyond that definition, SEO is a process, a process of waiting.

That’s what most of my clients fail to understand. They even find me as a belligerent optimization agent whenever I say they need to wait for the results.

Most clients get so surprised when they understand that SEO is a time-driven process, and just like any other marketing and business processes out there, you have to wait to see the outcome.

They even think that they are just paying to wait for themselves and not to do anything at all, that as a client, all they have to do is throw their website to SEO firms and let everything—rankings, online reputation, and even sales— change as they sit back and relax in their homes.

And when some clients hear about this truth, they think that doing PPC is a better move since it gives faster results.

Indeed, PPC delivers faster results, but that is all just momentary. Of course, you’re not just paying money to sit and relax.

But the concept of waiting in SEO isn’t just stretching your feet on a comfortable seat while watching a precious Chuck Norris film collection, but one should understand that waiting should be followed, supported, and lead by utilization of the methods that comprise the entire SEO process.

In SEO, you should not stop searching for strong and viable keywords, writing good contents for your website, disseminating keyword-rich contents of the Web, creating networks, exchanging links, and expanding your entire niche community.

 Let’s dab out the emotional cliché in here. Yeah, it’s about helping others, finding their niche in your self-built and expanded niche network, making others succeed by linking into the powerful links you’ve built.

That is the real meaning of SEO. Building community, helping others, changing lives and all. But I don’t want to shed tears today, so let’s adhere to this paragraph’s opening line.

Stretching out

You have to extend your arms to prepare yourself on the endless and nonstop utilization you’ll do once you started your SEO.

If one is just a newbie SEO practitioner, then he has to use his blogs, websites, and keyword-rich contents and articles to reach other blogs in his niche, to attract readers and eventually become a nook for another starting search engine optimization practitioners.

So, in a nutshell, forgetting to stretch out is like abandoning your entire SEO process.

SEO isn’t an enemy of PPC

As part of the introduction to SEO, one should understand and learn that it is not—and never—an enemy of closely related industries like PPC.

And although PPC also deals with search engine rankings and domination to advertise and promote a website, it deals more on short-term campaigns that need faster, quicker and momentary results.

Search Engine Optimization, also known as SEO, is the process that helps a website, obtain good rankings in search engines for its most relevant topics or keywords.

How Search Engines Work

Search engines index millions of web pages per day. With such an information overload, it’s easy to understand they need to use algorithms to file and rank all those pages according to their relevance for various topics.

Even the most useful page in the world can remain unknown if search engine algorithms don’t perceive its relevance for that matter.

This makes sense if we think that the ultimate goal of all search engines is to bring their users the most useful results for virtually all searches.

In order to be able to rank such a huge number of pages, search engines look at multiple factors, integrate them into their algorithm and give relevance scores according to which the rankings are obtained.

The Role Of SEO

The role of SEO is to organize the information on a web page in such a way that its relevancy is revealed to search engines, thus determining them to rank it higher.

It’s a fact that websites ranked in the top 10 results in the SERPs get most of the organic traffic. This makes the webmasters fight for these positions with all their weapons, this fight being what we know as the process of search engine optimization.

The SEO Process Explained

There are thousands of factors that influence search engine rankings, so you need to stay on top of your niche and tweak your website permanently in order to improve its visibility.

For each and every keyword a user might type into a search engine, there are millions of websites competing for the first ten positions.

The savviest webmasters are always tuned, they know exactly what their competitors are doing, thus being ready to implement new tweaks in order to counteract those actions.

There are also online softwares like MajesticSEO and Ahrefs  that enables gathering data about websites such as the number of inbound links, the age of the domain, the authority of the page, the loading speed, the Google PR and many other factors that have a direct influence on the rankings.

The Main Components Of SEO

There are two main components of search engine optimization: on-page and off-page.

What many beginners define as SEO is nothing but the on-page component of this complex process of influencing the search engine algorithms.

This is not to say on-page optimization isn’t needed. It has to be there, but it represents only the beginning of a lifelong process of tweaks, adjustments, and interactions.

On-Page SEO Elements

A web page needs to have a good structure in order to be easy to read by search engines. Human users may see titles, headings, and paragraphs, yet search engines only see a flow of words without any structure.

In order for search engines to understand titles and other sections of a page, these bits of information need to be encapsulated inside special code markups, invisible to humans but relevant to crawlers and other robots.

The most important element on a page is its title.

In order for a search engine to understand what the page is all about, it starts with the title, thus it is very, very important that what the page is about, has to be contained within the title tags.

Such tags don’t appear on the page, but if you right-click in your browser and view the page code, you are going to notice them without any doubt.

It’s worth mentioning here that a website and a web page are not the same things. The website includes one or more web pages.

When search engines look at websites, they see each page as an individual entity. This is why you need to focus your on-page optimization on one page at a time and not on your website as a whole.

The title of a web page should contain the most relevant keywords for that specific page and it should be unique within your website.

For instance, if your website is about fireplaces, you may want to have one separate page for gas fireplaces, one for firewood fireplaces, and one for coal fireplaces.

It is not correct from an SEO standpoint to have the same title on all these pages.

You should use different titles so that when a user searches for gas fireplaces, your most relevant pages are to be displayed in the search engine results pages (SERPs).

The other important element is the description tag. This is not visible to human readers, but it is used by search engines to collect information about the topic of a page and display it in the SERPs snippet.

If you don’t use this tag, your readers won’t notice. However, when search engines are going to rank and list your site for various keywords, they are going to take some random information from the page and display it.

It’s a good idea to take control over this small piece of text that can increase the click-through rate (CTR).

To make you understand better, imagine you are searching for something online. You get a SERP with ten results, and you skim across them before clicking on the one that’s the most appealing.

There’s a high probability you are going to click on a result that shows you meaningful information and possibly a hint, it might contain the exact thing you were searching for.

The description tag is the perfect place to insert a call to action such as “click here” or “read more”, so use it wisely to improve your click-through rate.

Even if the description tag in itself doesn’t have a direct influence on the rankings of a web page, it can help you rank better because it has an impact on the CTR your result gets.

The CTR is one of the factors that influence rankings, so the higher it is, the better chances you have for your rankings to improve.

The design of your website is also an element that can have a big influence on your rankings. A good SEO plan should take into consideration the optimization of the code. The loading speed affects search engine rankings.

The better your code, the faster your pages will load, thus avoiding penalties for slow loading. You can check out your page speed using Google Page Speed Insights, Gtmetrix and Pingdom.

Web design and SEO need to go hand in hand on multiple levels. In our modern world, people use various devices to access the web.

You need to make sure your website offers the same usability and comfort for the user across all such devices.

This means you need to consider the so-called “responsive web design“, a coding method that allows websites to detect the device and organize the information in such a way that all elements on the page are visible and easy to access without having to scroll or magnify the page.

According to the latest Google algorithm change, responsive websites are promoted to rank better than their non-responsive competitors.

Off-page SEO Elements

Once your pages are optimized, and your information clearly structured, it’s time to take care of the second component of SEO, the off-page optimization.

This is the trickiest part, as there’s a very thin line between practices that are agreed and practices that are penalized by Google and other search engines.

This is the reason website owners who seek to hire SEO experts or agencies should be extremely careful, as one big mistake can be enough to kill a site for good.

The number of inbound links is one of the factors that affect rankings. The more you have, the merrier.

Unfortunately, search engine algorithms can detect obvious attempts at manipulating these links and penalize them on the spot.

You can’t throw a huge budget for buying thousands of links over a short period and hope to get away with it. Buying links are considered a forbidden practice that can attract severe penalties.

Your links need to be built organically, by consistently publishing great content people would feel like quoting and linking to naturally.

You can imagine this process can take many months or even years before your website becomes so big that every piece of good content you publish becomes viral within hours.

The healthy way of making other websites link to you is by constant networking and by becoming one of the recognized authorities in your industry.

Your social media presence is also important, as it has an excellent potential of bringing you a lot of traffic.

In terms of SEO, the more social media authority you have, the better, as this is also a ranking factor for search engines.

How To Develop An Effective SEO Strategy

If you are new to SEO and internet marketing, it’s a good idea to hire a professional consultant to help you.

However, if you know a thing or two about this and you don’t mind investing your time in optimizing your website, you can do it yourself and still enjoy good results.

The first thing to consider when developing your plan is the list of keywords you want to rank for. There are keywords people search a lot for in each niche or industry.

Such keyword with high search volumes will give you a lot of traffic, should you manage to rank well for them.

On the contrary, you may rank first for keywords people rarely search for, and see barely any traffic.

Keywords with high search volumes are usually the most competitive ones. This means you are going to need more time and more resources in order to be able to defeat your competitors.

As a rule of the thumb, in order to surpass a competing website, you have to obtain an equal number of links, plus some, all other conditions being similar.

If you do it too fast, you risk a penalty, if you are too slow, your competitors are also going to acquire more links and boost their authority, so you may never catch up with them.

This is why many experts consider SEO a real art and not a simple skill or profession.

Anyway, after getting your keyword list, you have to develop the keyword-focused pages for each of them. It’s best to target one keyword per page, in order to be able to optimize it better.

If you can publish good content on a regular basis, you may consider including a blog. This will enable you to supply fresh content to search engines and to build an audience of loyal followers.

The next step is to create your link-building plan.

Make sure you read all search engine guidelines in order to see what’s accepted and what’s not when it comes to link building.

Brainstorm various ways of attracting links to your website. Contact other webmasters in your niche and ask them whether you can exchange guest posts.

Write press releases and distribute them to PR and news websites in your industry. Attend conferences and other events in order to make online journalists write about you and your company.

Many times, they are happy to include a link to your website in order to provide their readers the means of contacting you.

Last but not least, measure everything you do.

You can use a special SEO software or Simply use Google Analytics, or you can put all your keywords in a spreadsheet and write down the evolution of your rankings for each keyword.

By correlating these rankings with your actions, you can determine which tactics brought you results and which ones were just flops.

Take the good ones, refine and repeat them, while dropping those activities that didn’t bring you any competitive advantage.

Always keep in mind that the internet is extremely dynamic. SEO tactics and techniques that worked like a charm ten or five years ago are now heavily penalized.

Search engines evolve and tweak their algorithms several times per year. You have to stay on top of the news in the SEO industry if you want to be successful.

(Bonus Section) What Is SEO? – A Brief Guide To Increasing Your Website’s Exposure

Search Engine Optimization, also known as SEO, is the process that helps a website obtain good rankings in search engines for its most relevant topics or keywords.

How Search Engines Work

Search engines index millions of web pages per day. With such an information overload, it’s easy to understand they need to use algorithms to file and rank all those pages according to their relevance for various topics.

Even the most useful page in the world can remain unknown if search engine algorithms don’t perceive its relevance for that matter.

This makes sense if we think that the ultimate goal of all search engines is to bring their users the most useful results for virtually all searches.

In order to be able to rank such a huge number of pages, search engines look at multiple factors, integrate them into their algorithm and give relevance scores according to which the rankings are obtained.

The Role Of SEO

The role of SEO is to organize the information on a web page in such a way that its relevancy is revealed to search engines, thus determining them to rank it higher.

It’s a fact that websites ranked in the top 10 results in the SERPs get most of the organic traffic.

This makes webmasters fight for these positions with all their weapons, this fight being what we know as the process of search engine optimization.

The SEO Process Explained

SEO is an ongoing process. You can’t optimize your website when you make it, and then lay back and wait for the results to show.

There are thousands of factors that influence search engine rankings, so you need to stay on top of your niche and tweak your website permanently in order to improve its visibility.

For each and every keyword a user might type into a search engine, there are millions of websites competing for the first ten positions.

The savviest webmasters are always tuned, they know exactly what their competitors are doing, thus being ready to implement new tweaks in order to counteract those actions.

There are also online softwares like MajesticSEO and Ahrefs that enables gathering data about websites such as the number of inbound links, the age of the domain, the authority of the page, the loading speed, the Google PR and many other factors that have a direct influence on the rankings.

The Main Components Of SEO

There are two main components of search engine optimization: on-page and off-page.

What many beginners define as SEO is nothing but the on-page component of this complex process of influencing search engine algorithms.

This is not to say on-page optimization isn’t needed. It has to be there, but it represents only the beginning of a lifelong process of tweaks, adjustments, and interactions.

On-Page SEO Elements

A web page needs to have a good structure in order to be easy to read by search engines. Human users may see titles, headings, and paragraphs, yet search engines only see a flow of words without any structure.

In order for search engines to understand titles and other sections of a page, these bits of information need to be encapsulated inside special code markups, invisible to humans but relevant to crawlers and other robots.

The most important element on a page is its title.

In order for a search engine to understand what the page is all about it starts with the title, thus it is very very important that what the page is about, has to be contained within the title tags.

Such tags don’t appear on the page, but if you right-click in your browser and view the page code, you are going to notice them without any doubt.

It’s worth mentioning here that a website and a web page are not the same things. The website includes one or more web pages.

When search engines look at websites, they see each page as an individual entity. This is why you need to focus your on-page optimization on one page at a time and not on your website as a whole.

The title of a web page should contain the most relevant keywords for that specific page and it should be unique within your website.

For instance, if your website is about fireplaces, you may want to have one separate page for gas fireplaces, one for firewood fireplaces, and one for coal fireplaces.

It is not correct from an SEO standpoint to have the same title on all these pages.

You should use different titles so that when a user searches for gas fireplaces, your most relevant pages are to be displayed in the search engine results pages (SERPs).

The other important element is the description tag. This is not visible to human readers, but it is used by search engines to collect information about the topic of a page and display it in the SERPs snippet.

If you don’t use this tag, your readers won’t notice. However, when search engines are going to rank and list your site for various keywords, they are going to take some random information from the page and display it.

It’s a good idea to take control over this small piece of text that can increase the click-through rate (CTR). To make you understand better, imagine you search for something online.

You get a SERP with ten results, and you skim across them before clicking on the one that’s the most appealing.

There’s a high probability you are going to click on a result that shows you meaningful information and possibly a hint it might contain the exact thing you were searching for.

The description tag is the perfect place to insert a call to action such as “click here” or “read more”, so use it wisely to improve your click-through rate.

Even if the description tag in itself doesn’t have a direct influence on the rankings of a web page, it can help you rank better because it has an impact on the CTR your result gets.

The CTR is one of the factors that influence rankings, so the higher it is, the better chances you have for your rankings to improve.

The design of your website is also an element that can have a big influence on your rankings.

A good SEO plan should take into consideration the optimization of the code. The loading speed affects search engine rankings.

The better your code, the faster your pages will load, thus avoiding penalties for slow loading. You can check out your page speed using Google Page Speed Insights, Gtmetrix and Pingdom.

Web design and SEO need to go hand in hand on multiple levels. In our modern world, people use various devices to access the web.

You need to make sure your website offers the same usability and comfort for the user across all such devices.

This means you need to consider the so-called “responsive web design”, a coding method that allows websites to detect the device and organize the information in such a way that all elements on the page are visible and easy to access without having to scroll or magnify the page.

According to the latest Google algorithm change, responsive websites are promoted to rank better than their non-responsive competitors.

Off-Page SEO Elements

Once your pages are optimized, and your information clearly structured, it’s time to take care of the second component of SEO, the off-page optimization.

This is the trickiest part, as there’s a very thin line between practices that are agreed and practices that are penalized by Google and other search engines.

This is the reason website owners who seek to hire SEO experts or agencies should be extremely careful, as one big mistake can be enough to kill a site for good.

The number of inbound links is one of the factors that affect rankings. The more you have, the merrier.

Unfortunately, search engine algorithms can detect obvious attempts at manipulating these links and penalize them on the spot.

You can’t throw a huge budget at buying thousands of links over a short period and hope to get away with it. Buying links is considered a forbidden practice that can attract severe penalties.

Your links need to be built organically, by consistently publishing great content people would feel like quoting and linking to naturally.

You can imagine this process can take many months or even years before your website becomes so big that every piece of good content you publish becomes viral within hours.

The healthy way of making other websites link to you is by constant networking and by becoming one of the recognized authorities in your industry.

Your social media presence is also important, as it has an excellent potential of bringing you a lot of traffic.

In terms of SEO, the more social media authority you have, the better, as this is also a ranking factor for search engines.

How To Develop An Effective SEO Strategy

If you are new to SEO and internet marketing, it’s a good idea to hire a professional consultant to help you.

However, if you know a thing or two about this and you don’t mind investing your time in optimizing your website, you can do it yourself and still enjoy good results.

The first thing to consider when developing your plan is the list of keywords you want to rank for. There are keywords people search a lot for in each niche or industry.

Such keyword with high search volumes will give you a lot of traffic, should you manage to rank well for them. On the contrary, you may rank first for keywords people rarely search for, and see barely any traffic.

Keywords with high search volumes are usually the most competitive ones. This means you are going to need more time and more resources in order to be able to defeat your competitors.

As a rule of the thumb, in order to surpass a competitor website, you have to obtain an equal number of links, plus some, all other conditions being similar.

If you do it too fast, you risk a penalty, If you are too slow, your competitors are also going to acquire more links and boost their authority, so you may never catch up with them.

This is why many experts consider SEO a real art and not a simple skill or profession.

Anyway, after getting your keyword list, you have to develop keyword-focused pages for each of them. It’s best to target one keyword per page, in order to be able to optimize it better.

If you can publish good content on a regular basis, you may consider including a blog. This will enable you supply fresh content to search engines and to build an audience of loyal followers.

The next step is to create your link-building plan.

Make sure you read all search engine guidelines in order to see what’s accepted and what not when it comes to link building.

Brainstorm various ways of attracting links to your website. Contact other webmasters in your niche and ask them whether you can exchange guest posts.

Write press releases and distribute them to PR and news websites in your industry. Attend conferences and other events in order to make online journalists write about you and your company.

Many times, they are happy to include a link to your website in order to provide their readers the means of contacting you.

Last but not least, measure everything you do.

You can use a special SEO software or Simply use Google Analytics, or you can put all your keywords in a spreadsheet and write down the evolution of your rankings for each keyword.

By correlating these rankings with your actions, you can determine which tactics brought you results and which ones were just flops.

Take the good ones, refine and repeat them, while dropping those activities that didn’t bring you any competitive advantage.

Always keep in mind that the internet is extremely dynamic. SEO tactics and techniques that worked like a charm ten or five years ago are now heavily penalized.

Search engines evolve and tweak their algorithms several times per year. You have to stay on top of the news in the SEO industry if you want to be successful.

A List Of Most Frequently Asked Questions on Search Engine Optimization (SEO)

I have been in the SEO industry for some time and have asked a lot of questions.

It would seem that I have been answering them over and again so just for clarification and as a resource perhaps I would like to address the top ten most frequently asked questions on SEO.

1.How soon until my website starts to rank?

For starters you don’t technically make a website rank, you only rank specific pages of a website.

A website is like a book where you “promote” certain pages through link-building and active marketing with the of use anchor texts in order for Google to see your sites page as relevant.

There are many factors in order for your website to rank in the first page of Google. Factors such as:

* The age of your domain.
* The content of your domain.
* How many links are being created per day to your site.
* The kind of links is pointing to your site.
* What your target keyword is and the level of competition your site niche belongs to.

2. Does it mean that if my website’s niche is under the hardest keywords to rank on, I will not be able to rank on Google?

I’ve handled keywords as hard as “outsourcing”, where it has more than a hundred million search results; the website started from virtually nothing until it was able to reach number 11 on Google.

The truth of the matter is, it is not as easy as it may sound it took more than a year to be able to rank on that particular keyword.

But the point of the matter is, it is still possible as long as the proper changes in the onsite and offsite optimization is consistent and in line with the guidelines of Google.

The shortest time I was able to rank a website is under six months while the longest might be under a year or two.

3. What is the best way to do Link-building?

In truth, there is no fixed way of creating links, the best way that worked for me so far is the power of contextual links. It always has been and always will.

So make your imagination work on this and check for ways to make it work.

4. Some say that meta-tags optimization does not work anymore for SEO, is this true?

There’s some grain of truth in it, but I would rather err on the side of caution. Follow what Google states regarding this, and I can assure you that you will rank well.

5. Is blackhat SEO alive and well today?

I can’t say that it isn’t. But I would rather say that Google Panda and Penguin is a very good case on Google’s fight against it along with the disavow tool of Google.

It also depends on the way blackhat SEO is used, but I have to say this that the sad reality is it still works albeit on a more subtle level.

6. Among all the SEO guidelines what is it that you consider to be the best approach in doing SEO?

It is a case to case basis, but I believe that the best approach would be to fix the website on a local level. You fix the on-page and chances are you are ahead of your competition.

Links will come later but of course you have to work on it.

7. What is the hardest way to get links?

Guest Posting and Blog commenting will be my answers. Because not only is it a waste of time looking for a site that accepts anchor texts and guest posts, it is also a waste of time waiting for it to be approved (blog comments).

8. What are your thoughts on Guest-Blogging and how it affects SEO?

Guest-blogging is great, but I fear that Google will soon catch up to them. You see some of these sites ask for payment in order for you to be able to post anything, and this is equivalent to link buying.

Of course, this is not known by Google but then this is a gray area for SEO. The question is should Google penalize the Guest Blogging sites for directly influencing rankings by virtue of a link placed on their website?

The issue is no different from when I tackled the problem of Buildmyrank where its main aim is to make websites rank through its network of authority sites.

Other SEO’s will state that this is completely different from legitimate guest posts but then again it’s the same concept altogether. Ask your SEO why are they doing guest posts, is it:

A. Because they want to provide value.

B. They want to have people click on the links inside the guest post so it will also pass good link juice to their websites?

If they answer A then they should never place any anchor text in them targeting keywords they want to rank.

If they answer B then there you have it I wrote a more comprehensive article on this with regards to Ann Smarty.

9. What are your thoughts on SEO tools?

SEO tools are a classic example of working smarter and not harder.

Like, for example, in the issue of keyword research, one can only find a number of keywords using Google Adwords. But with the use of a good keyword tool one can find more keywords in a shorter amount of time.

As for SEO Link-Building Tools there are many kinds out there I can point out a number of examples but it is better if we focus on what Google wants. So here is their guidelines.

10. How do you know if the SEO Specialist is a good one?

As they say “The proof of the pudding is in the eating,” one only have to ask if that person has handled websites that ranked.

My personal criteria would be based on the amount of knowledge that person has and how he/she is going to handle a situation or a problem of a website.

Coupled with the tools that he/she uses to make the work easier amongst others.

Also ask the SEO how he/she will handle a website from the ground up, from the keyword research to the marketing side of things.

11. How do you manage to do SEO for an e-commerce site and what are the most important things to consider before doing an SEO optimization in the e-commerce site?

There are many ways to optimize for e-commerce sites. Some e-commerce sites have databases that are composed of millions of pages. While others may just be as small as a few hundred pages.

One has to keep in mind that the most important thing to consider are as follows:

* Traffic
* Rate of Conversion (how fast can they buy from the site, how many steps before checkout etc.)
* Rate of returning buyers
* (Most Important) Building Trust

Amongst all the other e-commerce sites, I’ve handled the only model I look up to when it comes to satisfying the above is Amazon.com.

Now one will ask how do you compete with amazon?

Thing is you don’t compete with other sites you basically have to provide answers that other sites can’t offer. In short, you have to identify the needs of your target market and address those concerns.

So if you address everything mentioned above before doing SEO chances are you will rank better in the eyes of Google.

You might have more questions for me, so if this list does not satisfy you feel free to Contact Me.

Why SEO is Essential For Business

SEO. It’s one of those technical online marketing terms that just seems to leave business owners bewildered – at least non-technical ones.

The term can be quite perplexing, but it’s also extremely beneficial to you as a company. Here we’ll explain to you why you should start including it in your company strategies. Now.

What is SEO? (Again just to be sure you understand)

Search Engine Optimization or SEO is a sophisticated marketing strategy whose primary goal is to improve the online presence of a website on search engines via natural (or what we online marketers call organic and unpaid) search.

As a tool, it explores how the whole search process goes: the way search engines like Google work and which one Web users prefer most, links, top searches by people including words they key in, and other vital search matters.

Why it’s essential for business

When you key in search engine optimization or SEO in that search tab, chances are you’d come across articles that say SEO is irrelevant to businesses these days. Some even go as far to say it’s dead.

Our take? Far from it.

As a company who’s had years of experience in the online marketing arena, we can tell you, it’s very much alive, and you should employ it now.

And here’s why.

It works for businesses and individuals alike.

You may have heard all about how the new Google algorithms are specifically targeted to give more weight to other aspects of marketing other than SEO.

While that may be true, know that while the game may have changed a bit, the techniques remain sound. Numerous studies have already proven this to be true.

In fact, the way the algorithms have been designed, it seems that SEO will stay here for a very long time. One proof of this is how text, video and audio searches depend on keywords, which is one of the many pillars of SEO.

It is cost-efficient.

Plenty of online marketing tools require a considerable sum of money to start with marketing via social media, advertising, e-mail marketing for leads.

By contrast, SEO remains a relatively cheaper alternative and one that yields excellent returns.

It’s true that pay-per-click ads offer revenue, and social media presence boosts your image, but SEO will always be a solid foundation of your content and digital presence, so long as it is appropriately employed.

It lets leads find you better.

Web users use targeted keywords to search for particular businesses all the time. At least 80 percent of consumers rely on Web reviews before buying a product or a service.

SEO allows potential leads to find you better. Without it, an enormous chunk of customers won’t be able to locate your brand, your products, much less purchase what you offer.

Would you risk giving your competitors the upper hand? We didn’t think so.

It allows mobile users to better access your business.

A recent study concludes that at least 46 percent of consumers use mobile devices exclusively to conduct a search for companies or services.

This number is expected to outplay the desktop devices even for searches in the years to come.

Newer SEO strategies developed specifically to allow mobile users to locate businesses better ensure that customers can find you not only via desktop devices but mobile ones as well.

It affects your online presence, and without an online presence, your business would grapple with survival.

One of the main goals of SEO is to boost your digital influence through strategic marketing programs such as link-building.

The better SEO program you have in place, the stronger your online presence will be.

Not having an SEO plan to keep your online presence in check for years decreases your chances of being found by potential leads and makes your visibility weaker and thus, damaging your business.

It is being used by your biggest rivals in the industry.

As we speak, there are tons of similar businesses out there that are already employing SEO for customer search.

If you aren’t, then, you are mostly losing business to another competitor, something that you don’t want to happen. SEO is a valuable online marketing tool, and surely, your competitors know that.

Don’t lose that golden opportunity to market and get leads. If you are to succeed in the online marketing game, you need a solid SEO program in place. Discover how we can be of help today.

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